Produttori di Manduria

Cooperative Tradition and Commitment to Primitivo Excellence in the Heart of Manduria’s Terroir.

Produttori di Manduria is a historic cooperative winery founded in 1932 in the heart of Salento, in Manduria (Taranto province, Puglia). Established by a group of local grape growers united by the vision of enhancing the native Primitivo grape, it has grown into one of Italy’s most respected producers of Primitivo di Manduria DOC and DOCG wines. With over 90 years of continuous activity, the winery successfully blends ancestral farming wisdom with modern enological technology, ensuring high production standards and a strong sustainability commitment. Its grower-members cultivate more than 1,800 hectares of vineyards on the region’s distinctive red, calcareous soils — ideal for expressing the power, structure, and unique complexity of Primitivo.

Why Choose Produttori di Manduria

✅ 90+ years of cooperative heritage – One of Southern Italy’s oldest and most structured wineries, established in 1932
✅ Global ambassador of Primitivo di Manduria – Produces benchmark expressions of this iconic native variety, recognized with DOC and DOCG status
✅ Network of dedicated grower-members – Over 1,200 local viticulturists preserving centuries-old vineyards and traditions
✅ Innovation & sustainability – Continuous investment in cutting-edge winemaking and eco-conscious viticulture
✅ Cultural hub of Salento – Hosts tastings, educational tours, and territorial promotion from its historic Manduria headquarters

Company Technical Profile

Location:	Manduria, Taranto, Puglia, Italy
Company type:	Cooperative winery (social cantina)
Founded:	1932
Grower-members:	Over 1,200 local grape growers
Vineyard area:	More than 1,800 hectares, predominantly Primitivo
Main grape varieties:	Primitivo (90%+), Negroamaro, Malvasia Nera
Designations produced:	Primitivo di Manduria DOC, Primitivo di Manduria Dolce Naturale DOCG, Salento IGP

History and Winemaking Philosophy

The story of Produttori di Manduria began in 1932, when visionary local growers founded a cooperative to elevate the Primitivo grape — then primarily used as blending wine — into a symbol of regional pride. This bold initiative evolved into a landmark achievement: the official recognition of the Primitivo di Manduria DOC in 1974 and, later, the prestigious DOCG status for the Dolce Naturale in 2011. Today, the winery’s philosophy rests on three pillars: respect for peasant tradition, rigorous grape selection, and targeted innovation aimed at expressing the Mediterranean soul of the wine — warmth, structure, ripe fruit, and minerality. Sustainability is central to its mission, with ongoing efforts to reduce environmental impact and enhance local biodiversity, all while strengthening communal ties within Manduria’s viticultural landscape.